Bedtime Worldwide is a production company and comedy group making offbeat and unsettling comedy shorts and films. Their work represents the bizarre and surreal aspects of growing up in the suburbs of corporate America. When watching their shorts, I’m reminded of the cold, pressing presence of consumerism in our culture, as well as a yearning for the past. The group wanted the logo to be eerie, slightly menacing, and corporate yet cool. They requested a hand, and Earth was incorporated into the brand identity.