Bedtime Worldwide is a production company and comedy group making off-beat and unsettling comedy shorts and films. Their work represents the bizarre and surreal aspects of growing up in suburban, corporate America. When watching their shorts, I’m reminded of the cold pressing presence of consumerism in our present culture, as well as a funny yearning for the past. The group wanted the logo to be eerie, slightly menacing, and corporate yet cool. They requested a hand and a world was incorporated into the brand identity.